The Market Challenge

Discover, understand, and act on evolving enterprise attitudes to technology investment

Identifying variances in demand across market segments is essential for successfully prioritizing your strategic initiatives, guiding your product roadmap, and developing effective go-to-market messaging. To focus your strategic initiatives on the markets and segments with the most potential, you need highly granular market data that allows you to compare customer requirements and spending intentions by industry, geography and technology.

How Ovum Helps You

Ovum’s Insights service focusing on Enterprise software, services and communications provides unrivalled insight into the investment priorities and hot issues for your target buyers and markets. With an interactive interface to the largest annual survey of ICT decision-makers drawing on the opinion of 6,500 respondents from 57 countries in 14 major industries it is the most effective way for vendors to discover, understand, and act on evolving ICT decision-maker attitudes to technology investment.

Insights provides perspectives on critical aspects of ICT decision-making – ICT budgets; business and technology drivers; industry hot topics and investment priorities; SaaS deployment by industry function; investment approach by technology; propensities to outsource and use of advanced analytics

Use Insights To

Access a vast annual global survey of ICT decision makers, drawing on the opinion of 6,500 respondents

Gain unrivalled insight into the spending intentions for cloud, mobility, analytics, security, and engagement

Delve into the hot issues in retail banking, insurance, payments, healthcare, education, and government

Assess the role of shadow IT in decision-making by industry and the proportion of budget allocated to running versus changing the business

Why Insights?

Ovum engages with and advises enterprises across the globe
We continuously engage with ICT decision-makers conducting thousands of interviews per annum and advise enterprises on technology selection

Interrogate and compare by segment with interactive data dashboards
Insights is delivered as interactive online dashboards that facilitate meaningful comparisons across segments and allow you to combine IT investment themes to spot trends

Insights leverages the expertise of 150 market analysts
Ovum’s expert analyst and data teams collaborate closely to deliver a survey instrument that captures hot industry topics as well as tracking longer term ICT trends

Insights scope and coverage

Insights for Enterprise ICT vendors and service providers is based on the opinion of 6,500 ICT decision-makers with responses segmented by:

57 countries across Americas, Asia-Pacific, Europe, Middle East/Africa

79 lines of business including: Financial services, Healthcare, Education, Government, Life sciences, Manufacturing, Media, Retail, Utilities

90 technologies including: Customer Engagement, Enterprise Applications, Information management, BI, Comms., Security, Mobility, Cloud and IoT

8 company size bands ranging from >$20 billion to less than $10 million

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