THE MARKET CHALLENGE
The speed of regulatory and commercial change in the sector continues to drive the need for innovation. The drive towards value-based care and the changes to reimbursement models are accelerating the need for greater insight into how healthcare is delivered. Aligned to this is the need for the better use of communication channels to prevent chronic health issues from developing, and the use of data to inform AI initiatives. The commercial value of healthcare information coupled with inadequate security measures are enticing an increasing number of cyber attacks and there continue to be reasonable questions around security and the handling of healthcare data that needs to be addressed.
How Ovum Helps You
Identify the areas where investment in cloud services, automation and use of data analytics/AI, and what this means for ICT investment priorities in 2018
Maximise your market impact, by using Ovum’s independent research to understand exactly what is driving healthcare IT investment agendas at a country and regional level
Stay ahead of the competition, by understanding how to effectively position technology offerings to the business needs of healthcare providers
“Global spend on healthcare IT will reach $208bn by 2021”
ICT Enterprise Insights – Global survey of healthcare provider pain points and IT buying intentions for 2018-19
ICT Spending Forecasts – Global 5 year projections for healthcare IT spending, segmented by country, source and line of business
Enterprise Case Studies – Highlighting global best practice and innovation in the healthcare sector
Themes for 2018
Machine learning and automation: Transforming the provision of care
The need to remove waste, inefficiencies and raise productivity are driving interest in AI and automation across healthcare markets. Many processes in healthcare are repetitive and structured, perfect for automating. The combination of analytics, machine learning, and the rise in IoT/connected devices and sensors is providing healthcare providers with the opportunity to drive advances in effective care delivery at the patient level.
De-risking IoT in healthcare: Ensuring Security in the Medical Internet of Things
The number of medical connected devices continues to grow, to such an extent that we are on the cusp of an era that will see the rise of the Medical Internet of Things (MIoT), giving rise to distinct threats and security issues. Most Healthcare providers approach to security continues to be tactical in approach rather than strategic, with providers only taking a strategic approach once they have been the subject of a successful attack. Beating cyber criminals requires collaboration across the various stakeholder silos and an understanding of the use of connected medical devices across the estate.
Personalised care for the masses: Using IoT and patient engagement tools to unlock outcomes
The use of population healthcare management practices is increasing the need to for healthcare providers to engage more deeply with consumers and patients. Sometimes these are one in the same, in others they are not. Some consumers, with the right communication, will never become patients. Consumers and patients cannot be segmented into tidy groups, they require personalised and targeted communications. The adoption of Patient Relationship Management (PRM) tools and the ability to leverage mobile and other connected devices as part of personalised care programs are being pursued as a means to addressing these challenges. Facilitating the interaction between existing and future patients of the healthcare provider, and helping to organize and automate the activities that support the patient experience.
Transforming outcomes with data: Using AI and advanced analytics to enhance diagnostics, clinical trials and drug development
As the delivery of healthcare expands beyond the traditional confines of hospitals and doctors surgeries, and treatments become increasingly personalized the gap between pharmaceutical companies and healthcare providers is shrinking. At the same time the use of digital tools, automation, analytics, data, etc., is enabling the creation of healthcare markets that connect groups of consumers with providers and supports the expansion of wellness and population health management activities. This approach is supported by the shift to focus on outcomes from healthcare. This requires greater co-operation between pharma companies and healthcare providers to enhance clinical trials and drug development, create more targeted and personalized care choices, including preventative care.
PRM Adoption Framework – to help providers better understand the opportunities