Americas

The Market Challenge

American operators are pressing ahead with strategies to transform their businesses. In the United States, this means doubling the bet on new markets, such as the Internet of Things (IoT), in which new LPWA networks will test the providers’ ability to tap into new revenue streams. The accelerated pace of change will also see operators trying to intensify monetization opportunities from bundling content with telecoms services, which will ensure that securing access to premium content remains as important as ever.

Latin American operators are a step behind, but are showing signs of recovering from the economic downturn of the past two years. In the main markets, the focus has shifted to protecting profitability rather than growing market share, and the priority is to grow the postpaid customer base and expand LTE coverage while keeping within lower investment budgets. Across the region most operators still lack a clearly articulated IoT strategy.

How Ovum Helps You

Regional outlook reports analyse market trends and the competitive dynamics at the country, operator, and regional level, based on primary research and Ovum’s integrated forecasts.

Case studies operator and country profiles and topical reports provide full assessment of the status of the business, enriched by Ovum’s regional analysts’ recommendations.

Detailed market data and integrated forecasts deliver the insights customers need to understand markets and trends.

“Ovum forecasts that by 2022 the US will have 103.7 million mobile 5G subscriptions, the second-largest number after China”

Key Deliverables

Regional Outlook Reports – quarterly regional reports providing detailed analysis about market data and developments, with recommendations for major market players

Country Reports – profiles of the major country markets within the region, including comprehensive market data and analysis

Operator Reports – detailed portrait and analysis of the major operating groups within the Americas, including financial and operational KPIs

Case Studies – detailed assessments of specific service deployments in the Americas

Regional and Country Datasets – comprehensive set of data and forecasts for the region and every country within the region

Themes for 2018

Americas service provider digital strategies
As the Americas market matures, operators are moving ahead with strategies to transform their businesses. As a consequence, there is pressure for consolidation and M&A activity has accelerated. The bigger players are seeking a differentiation strategy by delivering premium content through super-fast networks where they can assure a premium experience. Nonetheless, lessons learned from OTTs will see operators complementing this strategy by launching their own video OTTs, targeting the full spectrum of customer segments. Ovum will assess how successful such strategies can be.

 

Broadband everywhere in the Americas – the road to 5G
The US will lead the global adoption of 5G while the rapid adoption of mobile broadband in Latin America continues apace. Ovum will track the move to 5G in the Americas by analysing market data, operators’ 5G strategies, and regulatory developments. In addition the accelerating take-up of 4G represents one of the main growth opportunities in Latin America, driving fundamental changes in the market. Fixed broadband has also been posting strong growth. Ovum will assess the role that small and regional providers are playing in the expansion of fixed broadband outside the big urban areas, as well as the further development of mobile broadband, including the adoption of LTE-A, the deployment of LTE in the 700MHz spectrum bands and the emergence of 5G.

 

Americas service provider innovation
Market saturation means that traditional business will not deliver the results shareholders expect, while additional pressure is coming from traditional as well as new competitors. Service providers need to invest in innovation not only in order to survive, but to thrive. Ovum will monitor and analyse product launches, new services and new technologies in the Americas, providing recommendations to regional players.

 

Americas IoT markets
Interest and investment in IoT in the Americas is accelerating, and Ovum will report closely on the progress of IoT in the region, as service providers deploy IoT technologies and services. Ovum’s analysis will compare IoT developments and prospects within the region, point to the markets and sectors that offer the best prospects, and make recommendations about provider IoT strategies.

 

Latin America after the economic downturn
Latin America is slowly recovering from the economic downturn, and service providers have to adapt to this new reality. M&A activity in important markets in the region, such as Argentina, Brazil, and Colombia, might lead to a reconfiguration of the competitive landscape. Additionally, regulatory pressure might lead to important shifts in Mexico. Ovum’s research will investigate these developments and analyse the potential impact.

What’s New

Expanded country reports – country reports will be extended to cover the TV market as well as fixed and mobile telecoms

Consumer Insights surveys – new consumer survey program will give fresh insight into regional markets

Operator reports to cover enterprise – operator reports will be expanded to cover enterprise as well as consumer markets

Digital Index tracker – new dataset will cover service providers’ digital services and performance

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